Turkish Airlines has been a part of the Star Alliance network of airlines since April, 2008. The airlines have in excess of fifteen thousand employees and are headquartered in Ataturk International Airport in Istanbul Turkey. Turkish Airlines has been the recipient of several prestige awards, recently. One award was bestowed by Skytrax because the airlines offers the best quality of Economy Class flight food service in the world. In addition, Turkish Airlines has been said to be the fastest growing airlines in Europe. No one should be amazed by this because of the number of years that profits have grown in a row. There seems to be an increase in passenger flow especially among expatriates. Once they pick good responsible moving company to relocate, then their next move is to estimate relocation expenses, and select Turkish Airlines as their carrier of choice.
With four weekly flights, the newest destination to receive Turkish Airlines’ flights is Valencia in Spain. Istanbul to Malaga (Spain) is the next route that will receive Turkish Airlines’ flights regularly, starting in April. There will be three flights per week on this route. These routes are in addition to the existing Barcelona and Madrid routes. Turkish Airlines will have a pretty full year, judging according to the plans they have disclosed, and this is just the beginning. The rest of 2011 will see additional new routes in quite a few other countries. For example, a few months later there will be inaugural flights to France for Toulouse, Lyon, Paris and Nice. That will bring the total international destinations to 175, and the year has only just begun. The latter part of 2010 Turkish Airlines signed a marketing partnership with Caroline Wozniacki, the women’s tennis player ranked world number one.
This level of brand recognition is a strong effort by the airline to be viewed seriously on an international level. Miss Wozniacki is poised to become the Turkish Airlines representative for their Business Class. The women’s number one ranked player will reach out to mainly European tennis lovers as the spokesperson for airlines. Through the duration of her three year contract, she is slated to appear at public relations events as well as commercials for the airline.
This is great news for those who have memberships with Miles and Smiles, which means it will be easier as a result of blending both technology and innovation. By utilizing a messaging application, these rewards club members are free to get account updates. The essence of this service is to make members aware of the status of their accrued miles. This is very important information because not only can it affect a members benefits but can have an effect on the upgrade level requirements as well. The main purpose is to give updated information so that people can benefit from their miles in a timely manner. The closing of the first decade in the new millennium has Turkish Airlines at a high level of growth and profits. The company has been doing all of the right marketing moves with the right number of celebrities. They are quickly going into new markets that goes right along with an international campaign of brand alertness. But they are also experiencing positive results due to their actions. They have gotten plenty of industry awards as a result of their wonderful service and promotional efforts. We think that this is a unique example of how the management and the government can produce good results.