Part of the Star Alliance, Turkish Airlines has gained more strength than ever. They operate 130 international flight routes and 41 domestic routes, making a total of 171 destinations they fly to. While their main base is at Ataturk International Airport, they operate flights all over the world, from North and South America, to Europe, Asia and Africa. The past four years has seen their revenues and passenger numbers rise significantly. In 2006, they flew a total of 17 million passengers with a total of 2.2 billion USD. 2009 was a terrific year in which their passenger total was up to just over 25 million with total revenue of 4 billion USD.
There seems to be an increase in passenger flow especially among expatriates. Once they pick good national moving companies to relocate, then their next move is to estimate relocation costs, and select Turkish Airlines as their carrier of choice.
By February 2011, Air Transport World, one of the airline industry’s leading magazines, awarded Turkish Airlines the “2011 Market Leadership Award”. This award represents an international recognition of accomplishment and was awarded in a ceremony held in Washington D.C.
The global economy has made business very challenging for the vast majority of businesses around the world. It’s a known fact that the airline industry generally follows the movements of the globally economy. And yes Turkish Airlines consistently showed profitable operating balances throughout difficult years, which could be seen as a testimony to their powerful marketing and innovative management. Financial statements showed that 2010 was a great year for Turkish Airlines as they showed a net profit of 169 million USD for a nine-month period. Turkish Airlines saw a 39 percent increase in their sales, with revenues at 5 billion USD. Turkish Airlines is also looking to add a fleet of long-haul planes, namely Boeing 777-300ER aircraft, to further increase their business class revenues. The airline also plans to use wide-body jets to transport cargo internationally. While last year’s figures were not exactly expected, they were, nevertheless, quite pleasant. It is possible that the aggressive marketing strategy the company has recently been engaged in has also helped the figures. Asian expansion and penetration into the US market is what the company is planning on.
This is good news for members of Miles & Smiles because things will be a lot more convenient once technology and innovative measures take place. Via a messaging application, these reward program members can get very crucial account notifications and updates. The main goal of this service is to tell the members how many accrued miles they have. This is very important information because not only can it affect a members benefits but can have an effect on the upgrade level requirements as well. The whole purpose of this is to give the customers updated information about their accounts so that they can use them to the best of their ability. It seems that passengers from the US can fly on Turkish Airlines aircraft from both sides of the country. This makes it easy to travel to new destinations. The airline has, or soon will be, offering multi-weekly services to Washington DC and Los Angeles, both of which are major hubs for international travel.